As a business writer, you need to be able to write on a variety of business topics, and for a multitude of business needs. Website reviews – your own or someone else’s – fall into that broad spectrum of writing needs, but aren’t often covered in writing lessons or articles.
Since we took a virtual detour this week and looked at a website that’s not even remotely related to writing for business, it seems to me that it might be good to add some site reviews to Quality Business Writing so you can:
• see how a site review can be written
• give us a chance to look at additional websites and analyze what they’re doing right – and wrong
So, keep your eyes open for website reviews on sites that catch my eye – whether in the business writing niche or not. And if you’d like to see your site review here, let me know and I’ll consider it.
Today, I came across another industrial site that I wanted to share, Boig and Hill, Inc. Catchy name, isn’t it? Again, this site is really off the beaten virtual path for me, but that’s okay, too… don’t you think? Let’s broaden our horizons
While I had never heard of Boig and Hill, though my husband probably has, I discovered from reading their site content that they have been – among other things – distributing Worcester valves, Worcester control valves and Worcester valve parts for over 100 years. (Apparently Worcester is a big name in valves and controls.) Being in business over 100 years is… wow. That’s an accomplishment in this day and age!
Boig and Hill has a well-laid out site, an online product catalog, and complete contact information, including a toll-free phone number and email address. In my limited experience with industrial companies online, this is definitely a plus. Many industries neglect to provide an email address for their customers – even though they have a website online. It’s nice to see a 100 year-old company that grasps the concept of doing business online. If I needed a valve for anything, this would be the site I’d choose. It’s clean-cut, well-thought out and obviously kept up to day. All in all, a nice site, I think.
Do you have anything to add?
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