Archive for the "Article Marketing" Category

Not all Article Directories are the Same

Posted by: Darlene (Dee) Bishopin Article Marketing
9
Mar

Finding online article directories filled with articles available for free reprint is typically an easy task. There are hundreds, or thousands, of article directories online. In fact, when I searched Google for free article reprint directory, it came back with over 1.5 million hits!

But finding fresh content at these same sites can often be a chore, simply because writers submit their articles to not only one directory, but every directory they can find!

And the logic is understandable… you want a backlink from your article, so the more you submit your article, the more backlinks you get. Disregarding Google’s rule against duplicate content, it makes sense—in theory. But for publishers, it can be a real pain in the neck.

But ArticleCity.info takes a different approach. Take, for instance, their Internet Marketing category (which fits in perfectly with what we teach here at Quality Business Writing). I was searching there today for an article and found one titled, Useful Online Tools for a Blogger. When I then went to Plagium to see how many times the article was showing online, it was only five—and two of those were at ArticleCity (under different categories). Definitely the place to find more fresh and original content for your site.

Another unique article directory is Webworldarticles.com. While they’re not one of the largest article directories, you’ll find online, they offer some of the most unique content…something fresh and original to fill your website with articles people will actually want to read. (Imagine that!)

With categories like, Health and Fitness
Medicine, Kids and Teens, Legal and Finance, Real Estate; Personal Injury, Television, Romance, and more, Webworldarticles.com offers truly original content for webmasters.

Take for instance, their article on the Most Used Colors and Color Tools in Web Design, under their Search Engine Optimization category. For one thing, this isn’t a common topic, which I found refreshing. But also, when I went to Plagium with it, there were only three instances. And this was a great article!

This article discussed what your site might look like to someone who is colorblind, something I have never even considered! And provided the link to an online tool to give you a visual of that look. Neat, huh?

Anyway, not all article directories are the same, as you can see. And fresh and original content is available online. It may take a bit of searching to find it… or visiting QBW more often, where we find it for you!

If you’ve read much of my writing since 1998, you know that I promote writing articles for free reprint as a tremendous way to spread the word about your business at no cost to you. I believe wholeheartedly in free reprint articles! But let’s consider this issue from another viewpoint… what about using free content on your blog or website?

There is a plethora of free blog content available for bloggers and website owners who don’t have the time–or the inclination–to write their own content. And when using free content allows you to post as much content as you want to your blog or website whenever you want.

Okay, so there is some concern over using articles that others have posted on their sites, and from what I understand totally original content does give you a bit higher ranking that reprints, but… I have been using free reprint articles on my Websites just about as long as I’ve been online. And they still help build a site!

The ideal solution is to add some of your original content to some fresh free content that hasn’t been used all over the web. That will give you a good mix and has always worked for the webmasters I know. If you’re concerned about how fresh an article is, search for it online. See how many sites it shows on and choose articles that are on only a few Websites. Truly. Give it a try and see if free reprint articles don’t help you get new traffic to your website or blog.

Jimmy D. Brown is one of the most respected, well-recognized Internet marketers you’ll find. I’ve been reading Jimmy’s articles, ebooks and reports for years and can highly recommend his advice. Read and learn!

The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets
by Jimmy D. Brown

I want you to add a new word to your business vocabulary -

The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization”.

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won’t hurt a bit. :-)

Information products online have evolved since I logged onto the Internet back in 1999…

1) The Simple Age.

Times were simple back when I first came online. And so were the information products. Way back when, information products weren’t readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.

2) The Systematic Age.

As more and more people learned how to create and market information products online, a new era emerged: the “systematic” era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.

3) The Separation Age.

As “internet marketing” and other business-related markets became inundated with product offerings, the birth and rapid growth of “niche marketing” occurred. People began separating themselves from the crowd and focused on “tiny niche topics” of interest.

4) The Specialization Age.

Again competition came – even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets — the well is drying up at a fast rate. Now enters a new age … the “specialization” age of information marketing.

Which brings us to the lesson -

There is a LOT of money to be made by creating small, 7-15 page reports
on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.

With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.

Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

* 17 Ways to Find New Affiliates Using Google.com

* How To Walk Off 7 Pounds in 7 Days

* 3 Ways To Get Your Next Vacation Free Of Charge

* The 15-Minute Guide To Stalling A Divorce

* Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon the information.

And the benefits of writing these small reports are staggering -

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding – 10 pages for $10 is a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into premium-priced courses over time.

7. When “hot topics” emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.

9. Many people can’t afford to buy (or refuse to buy) high-priced courses – but virtually anyone can whip out $10-$15.

The list could go on and on.

I’ve been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this -

Try it for yourself.

Create a small 7-15 page report and begin selling it online and see what kind of results you see.

A new information age has dawned – the age of specialization!

Create your own “special” reports and get your piece of the pie.

Do you have an idea for a great Small Report, but need some help? Check out How To Improve Your Information W.R.I.T.I.N.G.™”. You’ll learn useful tips to help you in the writing process – so you’ll be able to create information products faster, easier and, ultimately, better — and that’s more money in the bank.

More help from long-time Internet marketer, Titus Hoskins. I’ve been reading Titus’ work for quite some time and gotten a lot of help from it. Hope you do, too!

10 Most Powerful Article Marketing Tips
by Titus Hoskins

Great Houdini — this really works!

Never would have believed how writing some simple little articles would put my website marketing into overdrive until I tried it. These techniques worked for me, can’t imagine what they will do for someone who can actually write!

If you haven’t tried it, give it a go and see exactly what article writing can do for your marketing efforts; you may be pleasantly surprised.

Here are 10 powerful article marketing tips you should apply to all the articles you write. These ideas will help you discover the real power behind article marketing.

1. Information, Information, Information
Don’t ever forget, the major reason anyone is reading your article is for the information. Make sure your articles have at least some! The more timely, the better.

2. Keep It Short And Simple
Writing for the web and ezines is different than writing for off-line publications. Keep your writing brief and write in short paragraphs. Be concise. Be precise. Talk directly to your reader and trim any unnecessary fat. Be lean and meaningful.

3. Put Your Reader’s Major Benefit In The Title
Always put your readers first, give them the main reason they should read your article in big bold letters at the top of the page, i.e. in the title.

4. Take Full Advantage Of Article Directories
Kick-start your articles by submitting them to popular online article directories. These already have a large clientele looking for your articles.

Here’s my killer five:

www.ezinearticles.com
www.goarticles.com
www.web-source.net
www.articlealley.com
www.buzzle.com

5. Use Autoresponders For Your Articles
Set up all your articles on autoresponders. Have a Master Autoresponder — listing all your articles. Automate your genius.

6. Post Articles On Your Site
Place all your articles on your site. This builds trust and creditability. Not to mention all that ‘keyword drawn’ traffic from the search engines.

7. Use RSS Feeds To Syndicate Your Articles
Place your articles in RSS Feeds and syndicate them to all interested parties. RSS is Hot! Google Blog Search. Microsoft’s RSS Powered Longhorn. XML Sitemaps…

8. Use Affiliates If You Have Them
Let your affiliates brand your articles with their affiliate IDs and promote your articles for you. Win-win situation. Harness and harvest your affiliates’ energy.

9. Cross Reference Your Articles
Get more bang for your links. Place links to your other articles in the article you’re writing. If you’re offering helpful advice, most ezine editors and webmasters will let you do this. Self-promote. Self-pollinate.

10. Place Your Articles In An eBook
Place your most popular articles in an ebook that can be branded and passed around. A great viral technique that works. Your greatest hits for all the world to enjoy, again and again.

Happy writing — go get ‘em!

Well respected Marketer Jason Potash has released some handy software that will syndicate your articles. Check it out here: Article Announcer Copyright © 2005 Titus Hoskins of Internet Marketing Tips. This article may be freely distributed if this resource box stays attached.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

The importance of articles on your website is immeasurable. To a large degree, they control the level of your online business success. They drive traffic to your site. They increase your page rank. Articles are critical to your success. They are truly a key element in making your site work and earning you a profit. A webmaster must include articles that fit with the theme of the site.

Articles have are often the driving force behind getting targeted traffic to a website. Articles are also a factor in getting high rankings in search result pages. The higher a site ranks, the bigger slice of the traffic pie it gets. With high traffic comes more profits and more potential for other income generating schemes. They cycle continues.

But you can’t simply stuff your site with articles. The articles you choose must follow certain requirements. These conditions must be met to gain the maximum benefit from your article marketing. A well written article will interest customers and prospects, draw them to your site, and bring them back for more. It will also influence site visitors to recommend your site to others via twitter, Digg, Facebook and other social media outlets.

Here are four tips to help you write and choose the best articles for your site. Consider all four of these aspects with every article you use.

• Keywords and Keyword Phrases

An article must always be centered on the keywords and keyword phrases that apply to your site. Few website visitors will go to you site to merely browse. Most are looking for something specific and they found your site by searching for what they need.

It’s Important that your articles use relate to the theme of your site if you want to keep your visitors once they find you. For instance, if you run an auto parts site, you must have articles about cars, auto parts, auto repair, auto maintenance, etc. If you’re unsure of what keywords are best for your site, use one of the many keyword tools available online to help you determine which keywords and keyword phrases are the most popular, and which ones would fit your site the best. Then, use those keywords in your site content and articles for the best results.

• Keyword Density

Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in the article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Now that you know your desired keywords and keyword phrases, you must use them to capacity, but not overuse them. Each article must have a certain keyword density for a search engine to “feel” its presence. Typically, keyword density should about 10-15 percent of your overall content for the best search engine ranking. Getting a high search engine rank is why you use articles in the first place, so make the most of them.

• Good Content

As stated above, you can’t just riddle an article with keywords. Your article must also be good reading. Your article must entertain while providing valuable information and helping meet your customer’s and prospect’s needs. Articles should be well written with correct spelling and good grammar. If you want people to trust you, write quality articles, or hire someone to do it for you.

Keep in mind that people respond well to statistics, facts and figures. Use information from other sources online. Backup your assertions. Search for facts that relate to your topic, not simply opinions. A well written article will boost your reputation as an expert in your chosen field. And as more people come to believe in you, they will learn to trust you and your products.

• Resource Box and Link

Another important thing to remember if you are going to submit articles to other websites, ezines and newsletters, or article directories is to never forget to include a link to your site. A short resource box/bio with a brief description of you and your business should always be included with articles you submit for free reprint. If people like your articles, they will most likely click on the link directing them to your site.

Obviously, there are many other tips to article marketing, but following these four will help ensure your success when using articles to build your business online.

This is a topic that is near and dear to my heart as a professional writer. I hope you’ll read and consider all the valuable tips Nicole offers. She is one of the few people who I know is really making money online. Learn from her… it will be good for your business!

Commonly Misused Words in Article Writing
by Nicole Dean

In business we use writing every day. Does your writing make you look more professional or less professional? Look at these commonly misused words to see if you’re making mistakes.

There are some words that are commonly used interchangeably, when in fact they have different meanings. Here are a few of the words that are frequently used incorrectly.

You’re and Your:

The word “you’re” is a contraction for “you are”. Correct: You’re a good friend. (you are)

The word “your” is used to imply possession or ownership. Correct: Is this yours? (possession) Correct: I like your new car.

Sale and Sell:

The word “sale” and “sell” are not interchangeable. Sell is a verb, used to show what the noun (person, place, or thing) in the sentence is doing. “I am going to sell this.”

Sale is most commonly used as a noun, such as in the sentence “There is a big sale at the mall.”

Correct use of both words: “I am going to sell this shirt at a garage sale.”

Too and Two:

The word “two” is the number 2. Correct: There are two flowers in that vase.

The word “too” usually means “also”. Correct: I would like to swim, too. (I would like to swim, also.)

Prefixes Such As “Un”, “In”, and “Non”:

Each word has only one correct prefix.

Correct: Unpleasant Incorrect: Impleasant, nonpleasant

Correct: Irreversible Incorrect: Inreversible, nonreversible, unreversible

A Lot and Alot:

The words “a lot” are correct. “Alot” is incorrect and there is never an occasion in which it should be used.

Good and Well:

Good is an adjective. Adjectives are used to describe nouns. Correct: You are a good dog.

Well is an adverb. An adverb is used to describe a verb. Correct: You are behaving well.

You wouldn’t wear a dirty shirt to a business meeting, so don’t let your writing make you look bad, either.

—–
Nicole Dean doesn’t pay for advertising – ever. She uses Article Marketing to get free advertising on websites and in newsletters worldwide. You can use articles to get free traffic, too. Visit http://tinyurl.com/cpn72g to find out how.

Have thoughts to share on this topic? Leave a comment and let us know what you think!

Getting Past Writer’s Block

Posted by: Darlene (Dee) Bishopin Article Marketing, Business Writing, Writing
14
Apr

Knowing the importance of article marketing, and wanting to write articles to promote your business and gain new blog readers or ezine subscribers isn’t always enough. Sometimes we just have to push through that force within us called “writer’s block” that hinders our progress and makes it hard to produce those all-important articles.

Today is one of those days for me.

It’s rainy here in Knoxville, Tennessee. That makes me sleepy… and lazy. And I don’t want to write on days like this. I want to curl up with a good book and read all day. But I have a doctor’s appointment this afternoon so I have to get my work finished early since. That’s why I’m forcing myself to sit here at the keyboard and write.

Writing, whether I feel like writing or not, is truly one of the best ways I’ve found to get past that dreaded writer’s block. And I’ve been writing for over 30 years, so I’ve had many bouts with it.

The key is discipline. One of my twitter friends and I were laughing about our lack of discipline to get going this morning. She posted “gym gym gym u need to get outta bed” and I replied that if we keep saying it, we’ll eventually listen. (Hopefully!) My mantra for today is work, work, work.

That’s what discipline is… you do what you need to do, whether you feel like it or not, and you keep doing it until it’s done. It’s not easy at first, and it may never be fun. But you do it anyway.

That’s the key to getting past writer’s block. Discipline. Nothing profound or original. Just write. And keep writing. And write some more. Maybe what you write at first won’t even be readable. But keep writing and I promise you will get the writing done. And you’ll get past the writer’s block. And at some point, it will even become easier.

Remember that old joke… How do you get to Carnegie Hall? Practice, practice, practice.

Well, the way you get past writer’s block is to write, write, write.

What are you writing today?

I’m taking part in the 31 Days to Build a Better Blog Challenge so I’ve been reading and researching a lot of blogs that deal with article marketing and home-based business, which is my niche for Quality Business Writing. I’ve learned a lot through my research.

Article Content Provider taught me, by example, a neat way to use articles written by others on my blog. In his post, An Article Marketing Strategy That Works, Allen used an article written by another marketer. He put the entire article in blockquotes and added a comment at the end. I had never thought to do that, but I used the same technique on my Steps to Writing an Effective Press Release, also adding a comment at the beginning. I really like the ways this looks and works.

Lynne Lee, in her post, What Is PLR? And How To Use Private Label Rights To Write More Articles Quickly, gave me some good ideas for using the flashdrive full of PLR articles I have.

Copyblogger offered several helpful posts on writing good headlines (one of my greatest challenges as a writer!). I especially liked 7 More Sure-Fire Headline Templates That Work. I need all the help in this area I can get!

Sadly, as with anything on Google anymore, I had to weed through so many non-related results to find even a few posts worthy of mention. (What does an article titled “How to Speed Up Your Commercial Mortgage Application” have to do with article marketing blogs?!)

Wouldn’t it be wonderful to have a search engine that could actually read what I type and give me results based on those words rather than trying to be smarter than I am and returning what it “thinks” I want? But I digress.

One final thing I learned that was really more about blogging than strictly article marketing. And that was when I visited the Article Marketing Blog from The Phantom Writers. For a purported article marketing blog (it’s in their title, after all), their front page was filled with post that had nothing to do with marketing with articles, though it was about building a business. It made me aware of my own failings in this areas, since I sometimes post on a non-article marketing topic for several days in a row. I’ll try to be more diligent not to do that anymore.

Have a good tip for article marketing and writing? Leave a comment and let us know!

1. Proofread your article before you submit it. This is a key aspect of article marketing. While occasional mistakes will slip through the proverbial crack, no one wants to read articles by a writer who consistently makes grammar, punctuation, spelling or content errors.

2. Submit your article only to directories and publishers who want the kind of content you have to offer. If you write Internet marketing articles, don’t submit them to a crafts publisher. Not only will they be rejected, but you can create a bad name for yourself in the publishing world. That crafts publisher may know Internet marketers who would use your content – until she tells them how you keep submitting inappropriate articles to her site and they no longer want to deal with you.

3. Keep your resource box short. Five to six lines is adequate. Anything more becomes obnoxious to readers who are looking for content and will diminish your response and click-through rates, which is the last thing you want to do. After all, the purpose in writing articles is to get people to visit your website. Entice them with your article. Sell them at your site.

We’ll continue to cover additional tips for helping you to market your website with free articles for reprint. Following these three simple tips, however, will improve your article marketing success immediately.

There’s an interesting challenge going on to encourage Internet marketers to write 100 articles in 100 days. It’s called the “100 Days Marathon Challenge.” It was started by Jeff Herring, a twitter friend, with some input from Felicia Slattery and Keith Goodrun, as a means to “explode your traffic, prospects, publicity & profits.” It sounds like fun!

You need to get started right away if you want to take part! Sign up on the ning group and then begin writing and submitting your articles to EzineArticles.com.

I’m going to try to join if I can get caught up on some client work, but I don’t know if I’ll have time, to be honest. If you decide to join, let me know. I’d love to follow your efforts and results!

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