Jimmy D. Brown is one of the most respected, well-recognized Internet marketers you’ll find. I’ve been reading Jimmy’s articles, ebooks and reports for years and can highly recommend his advice. Read and learn!

The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets
by Jimmy D. Brown

I want you to add a new word to your business vocabulary -

The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization”.

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won’t hurt a bit.

Information products online have evolved since I logged onto the Internet back in 1999…

1) The Simple Age.

Times were simple back when I first came online. And so were the information products. Way back when, information products weren’t readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.

2) The Systematic Age.

As more and more people learned how to create and market information products online, a new era emerged: the “systematic” era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.

3) The Separation Age.

As “internet marketing” and other business-related markets became inundated with product offerings, the birth and rapid growth of “niche marketing” occurred. People began separating themselves from the crowd and focused on “tiny niche topics” of interest.

4) The Specialization Age.

Again competition came - even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets — the well is drying up at a fast rate. Now enters a new age … the “specialization” age of information marketing.

Which brings us to the lesson -

There is a LOT of money to be made by creating small, 7-15 page reports
on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.

With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.

Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

* 17 Ways to Find New Affiliates Using Google.com

* How To Walk Off 7 Pounds in 7 Days

* 3 Ways To Get Your Next Vacation Free Of Charge

* The 15-Minute Guide To Stalling A Divorce

* Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon the information.

And the benefits of writing these small reports are staggering -

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into premium-priced courses over time.

7. When “hot topics” emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.

9. Many people can’t afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.

The list could go on and on.

I’ve been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this -

Try it for yourself.

Create a small 7-15 page report and begin selling it online and see what kind of results you see.

A new information age has dawned - the age of specialization!

Create your own “special” reports and get your piece of the pie.

Do you have an idea for a great Small Report, but need some help? Check out “How To Improve Your Information W.R.I.T.I.N.G.™”. You’ll learn useful tips to help you in the writing process – so you’ll be able to create information products faster, easier and, ultimately, better — and that’s more money in the bank.

Building a successful online business can be a simple task, but it’s not something that should be entered into without planning. Too many Internet marketing wannabes, throw up a poorly designed website then wonder why they don’t get any visitors or sales. Online business is just that - a business. And treating your website like your business on the web will take you a long way toward meeting your financially goals.

Just as a business plan is important to a brick-and-mortar business, creating a valid ebusiness strategy before you begin building your online business is a critical aspect of your long-term success. Planning for your online business will help you focus your attention and efforts on what needs to be done in order to succeed and will help you see where you misstepped should something go haywire.

Planning should involve every aspect of your business web design including site navigation, payment options and more, as well as your financial goals and any other web strategy you find you need.

Since not everyone is adept at business planning, you may want to find someone to help. There are a number of online companies such as ECommercePartners.net who offer consulting for online businesses. Working with someone who knows how to set up a successful site is another big plus for your ebusiness success.

The idea is that you know what you want in advance of creating your site. That way, once your site goes live, you’ll be branding yourself and your company from day one. While some people may succeed with a hit-and-miss strategy for building their online businesses, those individuals are extremely rare. If you want to increase your chance of online success, make a plan for your business, implement that plan, and treat your website like a business. Your success may not be guaranteed… but it will be much more likely than to proceed in business without knowing in advance where you’re headed.

Guest writer, Amber Riviere, offers some great ideas for writing as a tool to build your business. Read and learn!

The Secret to Writing for Business
by Amber Riviere, BrownBugProject.com

Writing online is one of my biggest sources of new business. It’s how most people find me, so it’s important that I focus on posting relevant content on a regular basis. The more often I post, the more consistent my incoming leads.

If you’re a small business owner or solopreneur, here’s the secret to accomplishing more with your writing. Focus on your ideal client. How can you do that?

Identify your ideal client.

First, you have to specifically (very specifically) identify who your ideal client actually is. Who do you serve? Why do you want to serve that person?

To give you an idea, my ideal client is the solopreneur who wants to create a website that’s a true expression of his or her personality, as well as one that’s easy to maintain and update (not a $10,000 site that requires a designer all the time).

Why do I want to serve this person? Because I know this person best, because this person is just like me in the way he/she manages a business and in his/her aspirations for that business. I understand first-hand what my clients experience as small business owners, specifically as solopreneurs wearing all the hats.

Identify who it is you intend to serve, understand why you want to serve that person, and have very clear reasons for why you’re the best person for the job.

Speak to your ideal client.

With that information in hand, think about how your blog and website can best serve that person. What would help your ideal client? What information would he or she want to hear and learn?

I’m a web designer, and if you visit a lot of web designers’ websites, you know what you’ll find? Many tend to focus their writing on information relevant to other web designers. While I have no doubt that this positions them as experts in their field, I have two problems with the approach to getting into the hearts and minds of my ideal client. First, it would seemingly position me as a “coach” of sorts to other web designers (my clients might wonder if I’m too busy to take on their projects). Second, other web designers are not my target clients. What do my clients care about the tools and techniques of the job? That’s all way too technical for them, and they just don’t care. They want to hear about things relevant to them.

So, what do your ideal clients want to hear? Not your colleagues, not professionals in your industry, but your ideal clients.

Know who they are, know what they want, then deliver it consistently and on a regular basis. Before long, you’ll start seeing the results of your efforts, and so will your bottom line.

———-
Amber Riviere is a web designer with BrownBugProject.com. You can follow her work through her blog and through her newsletter, Inside Brown’s Brain.

Protecing your copyright is a major issue when working online. Here are some ideas to help you guard your original content and deal with offenders if the need should arise.

How To Protect your Data From Copycats

You can be in a very difficult situation when being a webmaster you discover that the contents of your site have been copied by someone else. Each and every time copyright laws are violated you feel frustrated. But instead of being annoyed, you have to follow some easy steps to prevent violation of copyright laws. In this article I am going to discuss a few software programs and tips which can help you protect your online data from being copied

CopyScape - CopyScape allows bloggers to feed the URL of their individual pages, and searches for content matching that of website. The results clearly indicate whether your site has been copied or not..

Doc cop - This is another software available to combat this serious issue. It requires registration from their onsite. The demo version can check up to maximum of 75 words and can perform only two checks per day. It searches all the major search engines such as Google, Yahoo and MSN and reports through e - mail if duplicate content is found.

Plagiarism detect - This requires initial registration online. It randomly picks text strings and explores Google for identical text. A report consisting of all the found results is displayed.

Copyright spot - This Software checks the Internet protocol addresses and finds out any culprit if any on the web. The most crucial content of your page is analyzed and checked for piracy. It is available as both demo and purchased version. The later version is better suited for professional use. The tool is new and effective for tackling this problem of content copying.

WP CopyProtect - This Plugin can protect your blog data from getting copied. This plugin will disable the right click on your blog and selection of text. So that Nobody can copy the content of your blog.

Contact the Site’s Owner and Host - You can also Contact the owner of site concerned and ask him to remove the duplicate content and if you did not receive any reply then the next step you would like to do is to contact the host of that site. Hosting companies are much concerned about their reputation in the market and does not want to host the site in breech of copyright. You can ask the hosting company to contact the site owner and ask them to remove the duplicate content. The hosting company can also remove the site in for breeche of copyright.

DMCA - Next step should be to issue a notice of infringement of the Digital Millennium Copyright Act with Google. As a result chances are there that Google would not display the site in Question.

Legal Action - This is the last step on the list. You can take legal action against the Site in question under Copyright act. But Legal case takes lot of resources in form of time and money and in Most of the cases it is not feasible to take action on a website owner in any other country. So Use this method only if it is worth it.

—–
Edward Kung is the Owner of Seedin, a leading Vancouver Web Design Company which provides complete web design solutions in Vancouver

WARNING: Using the Registry Editor incorrectly can cause serious, system- wide problems that may require you to reinstall Windows to correct them. Use this tool at your own risk!

If you’re preparing to reinstall Microsoft Office, you will need to locate your copy of the Microsoft Office product key, aka the license key. This is usually on a sticker attached to the inside of the cd case or on the manual that came with the office cd. If you downloaded Microsoft Office or converted from a free trial, the license key was more than likely sent to you in an email from Microsoft.

If you’ve lost your license key, don’t worry, unless you have already reformatted your hard drive. (If you have formatted your hard drive or you are installing on a new drive because your first is no longer bootable, then you will need to buy another license from Microsoft.) The license key is located in the registry but it’s encrypted.

Follow the steps below to locate your Microsoft Office product license key:

Note: If you open any Office programs after you complete the steps and you receive a message that prompts you for a valid license key, make sure that you have a valid license key before you start these steps.

1. Close all Office programs.

2. Click Start, click Run, type regedit, and then click OK.

3. Locate and then click the following sub key, depending on your version of Windows and of Office:

32-bit versions :

2007 Office system
HKEY_LOCAL_MACHINE \Software\Microsoft\Office\12.0\Registration

Office 2003
HKEY_LOCAL_MACHINE \Software\Microsoft\Office\11.0\Registration

Office XP
HKEY_LOCAL_MACHINE \Software\Microsoft\Office\10.0\Registration

64-bit versions:

2007 Office system
HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432Node\Microsoft\Office\12.0\Registration

Office 2003
HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432Node\Microsoft\Office\11.0\Registration

Office XP
HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432Node\Microsoft\Office\10.0\Registration

4. Export the Registry sub key. (You can make a backup of the value under the Registry sub key if the new product key does not work. To do this follow the same steps to export the Registry sub key.) To do this, follow these steps:

a. Right-click the Registry sub key, and then click Export.

b. In the Save in list, select a location to save the entry.

c. In the File name box, type a name for the .reg file that you want to export

Heather Phillips is a wife, mother of four, and along with her husband, the owner of Lenoir City Computers in Lenoir City, Tennessee. Visit her at http://www.lenoircitycomputers.com.

A few weeks ago, my husband’s 1998 Buick broke down on the Interstate. Scary!! But thank the Lord, he was able to safely maneuver it to the side of the road and call a tow truck. We still don’t have it running. Our son fixed something that was messed up on it, but that didn’t fix it completely so Greg has been afraid to drive it (and I agree).

Shortly after that, the alternator on his work van went out and stranded him - of all places - on the Interstate. He had it towed, and he and his brother replaced the alternator. Then, about a week later, the computer went out on the same van. You guessed it… stranding him on the side of the Interstate!

As you can imagine, we’ve shelled out a small fortune in vehicle repairs lately. Now my car is acting up! We think it’s the computer on that one, too. Needless to say, we’ve begun thinking about a new car.

The problem is, we’re getting gun shy. Since neither Greg nor I are overly confident about strolling into a dealer to buy a new vehicle, we need to know more about any vehicle we might consider. We’re hoping The Car Connection can help.

The Car Connection offers reviews on just about every make or model car, truck or SUV from the Chevy Silverado review to the Dodge Charger, or from the Honda Element to anything made by Toyota.

We really hadn’t planned to buy another vehicle right now. And we may end up holding out awhile longer. But it’s nice to know we can easily find a review on any car we’re interested in. I just hope the vehicles we have will hold out until we make it into the dealer.

A huge aspect of running a business is managing your time, which can be a challenge at best! I’m terrible about forgetting events and activities unless they’re right in front of me. I know others struggle in the same way.

I’ve found that a dry erase calendar works very well. I have a small magnetic one attached to my refrigerator. At the beginning of each month, I add birthdays, appointments and other events so I can see at a glance what’s on the agenda. I can then update it as the month progresses.

My problem has been that I write so big I run out of space (something I’ve done since first grade). Today, I found a new dry erase wall calendar that looks like it would work better since the spaces on the one I looked at are a minimum of 3″ x 3″ compared to the measly 1 1/2″ x 1 1/2″ on mine.

WallCalendar.us offers dry erase calendars ranging in size from 24″ x 18″ up to 96″ W x 48″ (I’d have plenty of room to write on that one!). And they come in a variety of decorative styles and colors. They even have dry erase mazes that look like fun! Can’t find one you like? They’ll customize one for you if you want. That’s an innovate service for such a company. And their prices aren’t bad either.

Sadly, this has brought about another challenge… how to clear enough wall space to hang the calendar I like. Hmmm…

Working with so many work-at-home moms (WAHMs) and small business owners, I’ve become something of an answer lady through my vast amount of general (occasionally useful) knowledge.

Recently, some WAHMs I know asked about trade show booths and exhibit supplies such as table skirts and banner stands. My natural curiosity and web surfing capabilities led me to some answers once again. (See, Greg, I told you all that surfing would pay off!)

Since a lot of my clients - crafters, direct sales consultants and WAHMs, among others - attend trade shows to sell their products and promote their businesses, I wanted to share the information I have here.

If you do several trade shows, the easier you can make your booth set-up, the better. For instance, a pipe and drape backdrop for your booth, which you can get for much less than you’d think, makes an elegant, professional booth display. And the nicer your booth looks, the more visitors you’ll attract. Of course, visitors mean potential buyers, and that’s the reason for taking part in a trade show to begin with.

While you may not think it worth the cost to purchase a lot of trade show paraphernalia if you only do one trade show a year, keep in mind that any supplies or equipment you purchase become a lasting asset for your business. Spend a little time planning the layout, find the tools and supplies you need to set it up, then make a point of enjoying your day at the show. Be friendly, professional and - hopefully! - find some new customers while you’re there. A little work and a small investment of your time and money can make trade shows a very profitable promotion for your business.

You may remember that we moved recently. Since we moved about two and a half hours from our home in Knoxville, we had to - of course - change cable companies. We ended up going with our local phone company who provides DSL as well as digital cable, but I wish now I had gone with Direct TV!

This digital cable we have is terrible. We got the largest package they offer and still only have about 120 channels. And the majority of them are sports or news. I’m a movie fan. So I really struggle to find something I want to watch.

And the service seems slow to respond. I’ve had satellite in the past and been very pleased with it. I know the Direct TV service is faster.

Of course, after I signed up for this cable, I did a little research and found a Direct TV System site that offers some great deals! (Why didn’t I check beforehand?) They offer a package with over 200 channels for about what I’m paying for my 120 lousy channels. Live and learn.

I have to say… I’ll probably change providers before long and go with the satellite again. I don’t spend a lot of time watching TV, but when I do sit down to watch it, I’d like to actually have a few choices.

As a writer, blogger, or article marketer, you definitely want to publish the best content you possibly can. While you may not write like Stephen King or John Grisham, you can - and should! - strive to continually improve your writing. Here are three quick ways to help you make your writing better beginning with your very next project.

1. Take time to outline.

Decide what you want to say before you touch the keyboard. Jot down some simple points you’d like to make. Plan the best approach to get each point across. This will give your writing more authority and a stronger voice, and your words will flow more smoothly when you do begin writing.

2. Use a thesaurus to find the perfect word.

You can get carried away with this by changing every common word to something outlandish and stilted. But spending time in searching for more original and unique words will get your meaning across better. For instance, instead of using “she said” every time a character speaks, try balked, whispered, shouted or cried.

3. Use an active rather than passive voice.

In an active sentence, the subject of the sentence receives the action which makes for lively reading. In a passive sentence, the subject is simply acted upon. Boring.

Use the active voice whenever possible. For instance: “The ball hit the dog,” helps you visualize the ball flying through the air and whopping the dog upside the head. (Hope it didn’t hurt him!) While the passive voice, “The dog was hit by the ball,” gives less visual impact and imagery. Always choose to show your readers rather than simply tell them.